Breakeven analysis would be very helpful for examining these two options. In addition, there were two alternatives of distribution of the supporting program.
How to cite this page Choose cite format: If WLI intended to get short-term profits in Irish market, alternative 2 would be more reliable choice than alternative 1. Moreover, it might represent an opportunity that Nicorette, the major competitor of Niconil, had not been advertised for three years.
As a result, Niconil advertising could not be reached to target consumers directly, but to doctors and pharmacies indirectly through medical magazines. That is, Niconil could build brand awareness effectively using the supporting program.
As a result, Niconil advertising could not be reached to target consumers directly, but to doctors and pharmacies indirectly through medical magazines. Place your order now with Reliablepapers. That is, Niconil was a nicotine-replacement product, and could be used as a substitute for cigarettes.
Compared with alternative 1, breakeven point seemed to be relatively easy to reach. Niconil would be the first patch-type product in the smoking cessation market in Ireland.
There were two options which WLI executives should make a choice before launching the product. In fact, actual sales of Niconil would heavily depend on advertising and other marketing activities. If they adopted this alternative, a new Niconil machine would not be necessary, and the cost of a new machine could be distracted from fixed costs.
Before making a decision, it would be extremely important to take cost and benefit of these options into consideration. First alternative was to position Niconil in premium price category, as exemplified above, and to allocate the largest portion of marketing budget to advertising.
With the second alternative, they might concentrate on promotional activities to boost short-term benefits. Advertising and other marketing strategies, such as public relations and sales promotions, will be examined closely related with the discussion of pricing strategies.
Which pricing strategy would be appropriate for the new product?Warner-Lambert Ireland: Niconil Essay Sample. Executive Summary. In earlyWarner-Lambert Ireland planned to launch an innovative new product named Niconil, which was made for people who would like to quit smoking.
Warner - Lambert Ireland: Niconil Summary Warner-Lambert Ireland is an international pharmaceutical and consumer products company.
Its product portfolio includes Dentyne chewing gum, Listerine mouth wash and Hall’s cough drops.
Warner-Lambert’s Niconil was the product focusing on the addictive aspect of smoking. That is, Niconil was a nicotine-replacement product, and could be used as a substitute for cigarettes.
Although there had already been another nicotine-replacement product, Niconil would be.
Case Analysis—Warner-Lambert Ireland: Niconil Executive Summary Warner-Lambert, an international pharmaceutical and consumer products company in Ireland, planned to launch a new product in called Niconil which was made for those people who would like to quit smoking.
Warner-Lambert Ireland: Niconil Questions.
Write a substantive answer to each question, while citing relevant case data to support your answer, as well as any marketing strategy theory you have learned. Essay Caso Warner Lambert UJRRMER-LnmBERT IRELHMO: NICONIL Declan Dixon, director of marketing for Warner-Lambert Ireland (WLI), examined two very different sales forecasts as he considered the upcoming launch of Niconil®, scheduled For JanuaryDownload